Alton Physical Therapy needed a cohesive brand experience for clients and staff, spanning web design updates, social media marketing, internal signage, and print collateral. I worked on everything from flyers, brochures, and banners to engaging social media content and t-shirts for staff.
Additionally, I contributed to internal office signage and display designs for events and community outreach. I also assisted with video production for client testimonials, ensuring messaging aligned with their professional yet approachable identity. This partnership ensured their brand was unified and impactful across all touch points.
Logo Ideas & Concepts
The logo design process for Alton Physical Therapy began with a focus on creating an approachable, calm, and healing aesthetic to reflect the brand’s commitment to compassionate care. I explored blues and greens to evoke trust, tranquility, and a medical feel, incorporating design elements such as figures in motion, spine-inspired imagery, and flowing forms to symbolize wellness and recovery.
While the final logo ultimately took a different direction—featuring bold black typography and a red color palette inspired by a competitor—I was proud to see that my logo mark from option 3 was integrated into the final design. This project highlights the adaptability of the design process and my ability to create concepts that resonate with diverse brand strategies.
