Aquarium Graphix was a side venture for the print media corporation I worked for, aimed at entering the market of custom tank backgrounds for reptiles, fish, and other enclosures. My role was to develop the brand while balancing client work.
I contributed design concepts for the logo, helping shape the brand’s visual identity, and built its social media presence. I also researched national and regional events, identifying opportunities to showcase the brand, and designed visually compelling booth elements. Despite challenges, I helped lay the groundwork for Aquarium Graphix’s identity and marketing strategy.
Logo Ideas & Concepts
For Aquarium Graphix, I focused on creating logo concepts that embodied the brand’s connection to water and its clean, modern identity. My approach revolved around using rounded typography to reflect the organic and fluid nature of water, paired with a sleek and minimalist design to maintain a contemporary feel.
The color palette centered on various shades of blue, emphasizing the brand’s aquatic focus while remaining inviting and professional. I experimented with clean lines, wave motifs, and subtle aquatic elements to strike the right balance between simplicity and memorability. Although the final logo decision rested with my boss’s concepts, these explorations reflect my commitment to delivering thoughtful, well-crafted designs that align with a brand’s vision.
