Little Cat Rescue

Branding

Little Cat Rescue of Illinois

August 15, 2023

Logo Redesign, Social Media Marketing, Branding, Website Development, Collateral Design

Helping a fledgling rescue establish its identity, connect with its community, and showcase its mission.

I helped Little Cat Rescue establish its brand and digital presence from the ground up, creating a logo, website, and platform to showcase adoptable cats, collect adoption applications, and promote events.

Using WordPress, I built a user-friendly site that reflected their compassionate mission and supported their growth with social media marketing and outreach materials like event flyers and branded signage. This rewarding collaboration strengthened their community connections and led to a lasting client relationship.

Logo Ideas & Concepts

For Little Cat Rescue, the client’s primary request was to incorporate purple tones and a leopard pattern into the logo design. Taking this direction, I explored a range of playful and welcoming concepts that emphasized the rescue’s approachable and compassionate mission.

Each design balanced whimsy with versatility, incorporating bold shapes, friendly typography, and feline-inspired elements. The leopard pattern was subtly integrated into some of the concepts to bring a sense of texture and individuality while maintaining a cohesive, clean aesthetic. These concepts aim to convey warmth and joy, aligning perfectly with the rescue’s dedication to helping cats find loving homes.

Logo Official