I independently transformed the Southland brand, creating a bold and cohesive new identity with an updated style, look, and feel. My work included designing fresh, innovative packaging for their product line, developing a comprehensive catalog showcasing their products (featuring my product lifestyle photography), and conceptualizing front-end web designs for an engaging desktop and mobile e-commerce experience.
Additionally, I planned and wrote a year-long social media strategy, complete with custom graphics, to elevate their online presence and strengthen audience engagement.
From innovative product packaging to a year-long social media campaign, every element was thoughtfully crafted to enhance the brand’s identity and resonate with its target audience.
The catalog featured here showcases product photography captured and styled to emphasize performance and reliability, while web and print materials reflect a modern, high-impact approach. Together, these assets reinforced Southland’s reputation for tackling the toughest outdoor jobs.
