Walmart ReWired Event

For the Re-Wired event by Walmart, our client sought to pitch a captivating beauty-themed parking lot tour to win Walmart’s business. This initiative involved transforming a parking lot into a fully branded experience featuring a custom-designed truck and multiple booths for various beauty brands like Garnier, CoverGirl, Secret, and L’Oréal. The challenge was to conceptualize and visually bring this idea to life within an extremely tight deadline.

I was responsible for:

• Event Planning: Strategically mapping out the layout of the event space, ensuring smooth visitor flow, and creating a cohesive, visually engaging environment.
• Booth Design: Designing booth spaces that adhered to the specific branding guidelines for each beauty brand while maintaining a unified, elegant aesthetic for the overall event.
• Collaboration with 3D Designer: Working closely with our 3D designer to translate my vision, along with the client’s, into realistic renders that captured the desired look and feel.
• Proposal Creation: Compiling a polished and comprehensive proposal, including all design concepts and visuals, to present to Walmart.

 

Key design elements included a branded truck with a “Makeup Masterclass” activation area, floral-themed decorations to emphasize the “Beauty Garden” concept, and minimalist, modern booth designs featuring elegant lighting and product displays. Despite the rapid turnaround, this project demonstrated a balance of creativity, strategic planning, and execution, delivering a compelling vision for the event.

In addition to the beauty-themed concept for Walmart’s Re-Wired event, I developed a culinary-themed parking lot tour designed to showcase a variety of food and beverage brands, including Nestlé, Kraft Heinz, General Mills, and PepsiCo. This concept required the same level of strategic planning, design execution, and rapid turnaround as the beauty event, with only 8 hours allotted for development.

I was responsible for:

• Event Planning: Mapping the layout of the culinary experience, ensuring a logical flow between booths, demo areas, and other activations.
• Booth Design: Creating cohesive yet distinct designs for each brand’s booth, adhering to their specific guidelines while maintaining a unified culinary theme.
• Collaboration and Proposal: Partnering with the 3D designer to translate concepts into realistic visuals and assembling a polished proposal to communicate the vision effectively to Walmart.

 

While time constraints prevented the inclusion of additional ideas I was passionate about—such as a pet relief and play area for Nestlé and General Mills’ pet brands and a branded ice cream cart for sampling products like Ben & Jerry’s and Häagen-Dazs—the project successfully delivered a strong foundation for the culinary experience. The design emphasized functionality, brand visibility, and an engaging, consumer-friendly environment that aligned with Walmart’s goals.