Bringing Wicked to Life: Branding and Packaging for Retail Success
A client approached me to create impactful artwork for pitching and securing a major branding project for popcorn bags, popcorn sheds, and in-store displays at retailers like Albertsons and Walmart. The work involved extensive branding development for Wicked, creatively utilizing Universal’s approved licensed imagery while adhering to Wicked’s brand standards.
By balancing creativity with compliance, we delivered compelling designs that aligned with the theatrical essence of Wicked while resonating with retail audiences.
